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06 March 2025

Goldstar Expands to Australia with globalcatalogue Acquisition

Goldstar is excited to announce its expansion into Australia and New Zealand through the acquisition of globalcatalogue, a well-established family-run business in the Australian promotional products industry.

This strategic move strengthens Goldstar’s global reach and enhances product accessibility for distributors worldwide. By combining Goldstar’s expertise with globalcatalogue’s deep local roots, the partnership paves the way for new opportunities and a more connected global industry.

  • Founded in 1981 and based in Sydney, globalcatalogue brings advanced global order fulfillment capabilities to Goldstar’s growing network.
  • Daniel Derofe will continue as General Manager to ensure a smooth transition, the company says.

This expansion brings Australian distributors a wider selection of writing, stationery, drinkware, bags and more – all backed by faster service and streamlined fulfilment. With enhanced resources and quick turnaround times in Sydney, Brisbane, and Melbourne, Goldstar is well-positioned to support growing demand and deliver a seamless ordering experience.

“We’re thrilled to welcome globalcatalogue to the Goldstar family,” says Heather Smartt, global head of Goldstar. “This collaboration presents an exciting opportunity for us to work together, making global business easier and aligning with our goal to support more distributors worldwide.”

Goldstar's Expansion:

  • The company is also expanding into Italy, Spain, Portugal and the Netherlands, further strengthening its international presence.
  • Sustainability remains a key priority with Goldstar collaborating with globalcatalogue to integrate ESG practices and improve responsible sourcing across both products and operations.

Daniel Derofe added: "We’ve built something special at globalcatalogue, and this next chapter with Goldstar takes it to the next level. There’s so much potential ahead!"

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