Introducing APPA's newest supplier member and Roadshow exhibitor Kangarama.
Tell us a bit about Kangarama- what do you do and what is your history?
Kangarama is a Material Science Company that uses Science-based Technology in developing innovative workwear. We wanted to provide ‘wearable safety’ that was durable and comfortable, while still being fashionable. We started just 3 years ago researching and developing our unique antiviral fabric.
How long have you been an APPA Member? Why did you decide to join the Association?
We have been a member for just over 2 weeks! We decided to join APPA once we changed our business model from e-commerce to B2B. We felt it would help connect and give us resources to grow while also providing us with valuable information that we may not have been exposed to before.
How important is sustainability to your business? How does this affect your business and the way it operates?
Sustainability is a huge part of what we do here at Kangarama. We like to call it social responsibility. Our motto 'MAKE THE CHANGE' encourages the community to make the change to workwear that is not only better for the environment but also higher quality. Kangarama is always researching new ways to improve our fabric yarn to create a more earth-positive product.
What are the biggest challenges facing your business at the moment?
Sustainability can have a significant impact on a business, both in terms of the environment itself and your bottom line. Implementing sustainable operating procedures and practices is a priority for Kangarama, but can also be very challenging in a market that demands very competitive pricing. We are paying premium prices for better sustainable yarns and trying to educate our clients about the long term benefits, which will take time in an industry that is saturated with cheap workwear and not advancing at the same speed as the fashion industry.
By educating clients and providing a positive experience, we are hoping to create a sense of shared values while also building a loyal customer base. By demonstrating a commitment to sustainability, we feel Kangarama can help improve its reputation in the workwear space and appeal to consumers who are increasingly seeking out sustainable products.
What makes you stand out from your competitors?
Kangarama is the only company to offer a medical scrub that is entered in the ARTG, (ARTG 349484). We also focus on social responsibility and creating earth positive products and control our supply chain right from yarn to garment. We source from only the best yarn suppliers that take social responsibility really seriously.
What’s next for Kangarama?
Ultimately, our goal is to create high-quality, functional, and stylish uniforms that meet the needs of our clients while also minimizing the impact on the environment. We believe Kangarama has a social responsibility to benefit the planet and also resonate with customers who are increasingly conscious of the environmental impact of their purchasing decisions. We plan to evolve our brand and range as new innovative yarns become available.
To learn more about Kangarama and their products, visit www.kangarama.com.
